When Marta asked Lizzie and Damian to join Wado, back in February 2017, they didn’t think twice. At that time, it was just a newborn idea about an online sneakers’ brand that would plant trees for each sale and that would hopefully collect enough funds from Kickstarter to cover some of the first production costs. From that moment on, the three of them have been fully dedicated to the project dealing with suppliers, fixing and improving prototypes, preparing the Kickstarter campaign and eventually making the brand grow fast.
The Kickstarter campaign was a huge success and SAYE was finally launched in March 2018 under a different name, Wado. The first 7,000 pairs of sneakers were produced and they became the most funded Spanish fashion project ever on Kickstarter. One month later, in April 2018, they moved the project to Indiegogo and used the platform as an online sales channel for around 20 months. That period allowed them to expand the project and turn it into an actual company, currently employing more than 20 team members.
In December 2019 they closed their campaign on Indiegogo and set up their own ecommerce shop.
Using innovative bio-based and recycled materials.
Producing in the most transparent way.
Giving back to the planet. Fighting against deforestation while empowering forest-dependent communities, by funding the growth of 2 trees for each sale of sneakers.