WHO IS BEHIND SAYE?
When Marta asked Lizzie and Damian to join Wado, back in February 2017, they didn’t think twice. At that time, it was just a newborn idea about an online sneakers’ brand that would plant trees for each sale and that would hopefully collect enough funds from Kickstarter to cover some of the first production costs. From that moment on, the three of them have been fully dedicated to the project dealing with suppliers, fixing and improving prototypes, preparing the Kickstarter campaign and eventually making the brand grow fast.
The Kickstarter campaign was a huge success and SAYE was finally launched in March 2018 under a different name, Wado. The first 7,000 pairs of sneakers were produced and they became the most funded Spanish fashion project ever on Kickstarter. One month later, in April 2018, they moved the project to Indiegogo and used the platform as an online sales channel for around 20 months. That period allowed them to expand the project and turn it into an actual company, currently employing more than 10 team members.
In December 2019 they closed their campaign on Indiegogo and set up their own ecommerce shop.
WHAT MATTERS MOST IS NOT THE NAME,
BUT THE SOUL, VALUES AND THE OVERALL PURPOSE
THAT DEFINES OUR BRAND.
WHAT MATTERS MOST IS NOT THE NAME, BUT THE SOUL, VALUES AND THE OVERALL PURPOSE THAT DEFINES OUR BRAND.
Our goal is to serve you with cool sneakers and clothing you’ll want to wear for years, while continuing to:
1.
Become a zero-waste brand by using bio-based and recycled materials.
2.
Fight for fair work conditions, producing only in certified factories.
3.
Fight against deforestation while empowering forest-dependent communities, by funding the growth of 2 trees for each sale of sneakers.
WHO WE ARE
MARTA LLAQUET
BARCELONA, SPAIN
CEO: STRATEGY, SALES & MARKETING PERFORMANCE
ELIZABETH SABIN
BARCELONA, SPAIN
CMO: MARKETING, IMAGE & COMMUNICATION
DAMIAN AUGUSTYNIAK
LODZ, POLAND
COO: OPERATIONS, PRODUCT DESIGN & HR
JAVIER MÁIZ
BARCELONA, SPAIN
Product Design
CANDELA CIORDIA
Chêne-Bougeries, switzerland
Administration, HR & CUSTOMER SERVICE
KEVIN CARDONA
CARACAS, VENEZUELA
GRAPHIC DESIGN & MARKETING PERFORMANCE
AGUSTINA SPUCCIA
BUENOS AIRES, ARGENTINA
CUSTOMER SERVICE & WHOLESALE
LUCA MOMPEAN
BARCELONA, SPAIN
PRODUCT DESIGN
SOPHIA ÁLVAREZ
BARRANQUILLA, COLOMBIA
CUSTOMER SERVICE
YASSIN SHAKER
CAIRO, EGYPT
WHOLESALE
MARIONA CALATHEA
BARCELONA, SPAIN
MARKETING, IMAGE & COMMUNICATION
HELENA Boet I Serrano
BARCELONA, SPAIN
MARKETING, Image & Communication
ÀLEX BASALOBRE
BARCELONA, SPAIN
GRAPHIC DESIGN
CINTIA VIZCAÍNO
BARCELONA, SPAIN
PRODUCT DESIGN
CINTIA VIZCAÍNO
BARCELONA, SPAIN
PRODUCT DESIGN
CINTIA VIZCAÍNO
BARCELONA, SPAIN
PRODUCT DESIGN
OUR TIMELINE
2017
FEBRUARY
Idea was born.
2018
MARCH
We launched our campaign on Kickstarter.
APRIL
We started our campaign on Indiegogo.
We produced our first 7,000 pairs of sneakers.
MAY
We moved to an actual office, our first headquarters.
JUNE
We hired our first intern, Pierre, who came straightforward from France.
We shipped to Kickstarter backers. We planted our first 14,000 trees in India.
JULY
Managing our first customer service crisis was a complete nightmare, but we hired Clàudia to help us solve it!
OCTOBER
We finally had recurrent stock in our warehouse and we were able to make daily deliveries via Indiegogo.
NOVEMBER
We hired Javi, our new product designer. We started thinking about launching new stuff!
DECEMBER
We improved our Modelo ’89 sneakers through introducing new organic and recycled materials from Spanish suppliers.
2019
JANUARY
Josu joined the team, we finally found our graphic designer!
FEBRUARY
Candela, our new customer service manager, came to help us!
MARCH
It’s been one year since the adventure started. 15,434 sneakers delivered to 67 countries and 30,868 trees planted in India and Zambia.
We did a rebranding and we changed our logo. We also started designing our next model of sneakers.
MAY
We were awarded one of the ‘100 Best Ideas of the Year’ by a Spanish magazine called ‘Actualidad Económica’.
JUNE
Anna, our new customer service assistant came in to help Candela!
JULY
We launched our first Fashion Film.
SEPTEMBER
The first vegan prototypes arrived at the office.
OCTOBER
Kevin joined the graphic design team to help us as we grew bigger.
NOVEMBER
We launched our own ecommerce!
DECEMBER
Wado becomes SAYE.
After 25,000 pairs of sneakers sold on Indiegogo, we closed the campaign to finally move to our own ecommerce within our website.
2020
JANUARY
First month accomplished as SAYE. The transition went great!
FEBRUARY
Anna left the team to continue on her great journey so we hired Agustina, our new customer service assistant to help Candela handle all our customer requests.
MARCH
It’s been two years since our adventure started. 55,472 trees planted among India, Zambia, Australia and the Amazon.
We started working from home due to COVID-19.
APRIL
We introduced our new socks to our collection. They look amazing!
MAY
We created a new online channel called ‘Cultiva’ inside SAYE. We started to share books, documentaries and experiences of interest to the team.
JUNE
Luca joined the team as Product Manager to help us launch all the new ideas and items we had in our minds!
JULY
After one year of research and development we finally launched the ‘NOT JUST VEGAN’ collection.
AUGUST
We hired Sophia, our newest addition to the customer service team to help Candela & Agustina.
SEPTEMBER
We hired Yassin to increase our wholesale store network, thanks to his help we reached to sell our SAYE sneakers in 29 stores worldwide.
We hired Mariona as an assistant to the image and communication department to improve and increase our engagement with the community.
This month was one of the most complicated for the customer service department. The problems we faced had caused a bottleneck in the average response to our clients. However, thanks to detecting these problems, we were able to address many other issues and find better solutions to optimize this department.
OCTOBER
In an effort to reduce our environmental impact, we decided to avoid plastic bags. Instead, we are now using biodegradable mailer bags made from cornstarch.
NOVEMBER
We proudly launched our first clothing collection made of 100% organic cotton, using natural dyeing processes and packaging to bring the most sustainable garment to the market.
DECEMBER
We launched limited units of our Modelo '89 Vegan Mango, sneakers primarily made from recycled mango fruit —a bio-based vegan leather— and bamboo lining that make a significant impact on consumers, the industry and of course, the environment.
We launched our new website dedicated to wholesale stores.
2021
JANUARY
We moved to a bigger office in BCN ACTIVA!
FEBRUARY
We launched our second SAYE sneakers: The Modelo '95.
We hired Helena—our newest addition to the Marketing team—to help Lizzie & Mariona!
MARCH
We hired Àlex, our new Graphic Design Manager.
2017
FEBRUARY
Idea was born
2018
MARCH
We launched our campaign on Kickstarter.
APRIL
We started our campaign on Indiegogo.
We produced our first 7,000 pairs of sneakers.
MAY
We moved to an actual office, our first headquarters.
JUNE
We hired our first intern, Pierre, who came straightforward from France.
We shipped to Kickstarter backers. We planted our first 14,000 trees in India.
JULY
Managing our first customer service crisis was a complete nightmare, but we hired Clàudia to help us solve it!
OCTOBER
We finally had recurrent stock in our warehouse and we were able to make daily deliveries via Indiegogo.
NOVEMBER
We hired Javi, our new product designer. We started thinking about launching new stuff!
DECEMBER
We improved our Modelo ’89 sneakers through introducing new organic and recycled materials from Spanish suppliers.
2019
JANUARY
Josu joined the team, we finally found our graphic designer!
FEBRUARY
Candela, our new customer service manager, came to help us!
MARCH
It’s been one year since the adventure started. 15,434 sneakers delivered to 67 countries and 30,868 trees planted in India and Zambia.
We did a rebranding and we changed our logo. We also started designing our next model of sneakers.
MAY
We were awarded one of the ‘100 Best Ideas of the Year’ by a Spanish magazine called ‘Actualidad Económica’.
JUNE
Anna, our new customer service assistant came in to help Candela!
JULY
We launched our first Fashion Film.
SEPTEMBER
The first vegan prototypes arrived at the office.
OCTOBER
Kevin joined the graphic design team to help us as we grew bigger.
NOVEMBER
We launched our own ecommerce!
DECEMBER
Wado becomes SAYE.
After 25,000 pairs of sneakers sold on Indiegogo, we closed the campaign to finally move to our own ecommerce within our website.
2020
JANUARY
First month accomplished as SAYE. The transition went great!
FEBRUARY
Anna left the team to continue on her great journey so we hired Agustina, our new customer service assistant to help Candela handle all our customer requests.
MARCH
It’s been two years since our adventure started. 55,472 trees planted among India, Zambia, Australia and the Amazon.
We started working from home due to COVID-19.
APRIL
We introduced our new socks to our collection. They look amazing!
MAY
We created a new online channel called ‘Cultiva’ inside SAYE. We started to share books, documentaries and experiences of interest to the team.
JUNE
Luca joined the team as Product Manager to help us launch all the new ideas and items we had in our minds!
JULY
After one year of research and development we finally launched the ‘NOT JUST VEGAN’ collection.
AUGUST
We hired Sophia, our newest addition to the customer service team to help Candela & Agustina.
SEPTEMBER
We hired Yassin to increase our wholesale store network, thanks to his help we reached to sell our SAYE sneakers in 29 stores worldwide.
We hired Mariona as an assistant to the image and communication department to improve and increase our engagement with the community.
This month was one of the most complicated for the customer service department. The problems we faced had caused a bottleneck in the average response to our clients. However, thanks to detecting these problems, we were able to address many other issues and find better solutions to optimize this department.
OCTOBER
In an effort to reduce our environmental impact, we decided to avoid plastic bags. Instead, we are now using biodegradable mailer bags made from cornstarch.
NOVEMBER
We proudly launched our first clothing collection made of 100% organic cotton, using natural dyeing processes and packaging to bring the most sustainable garment to the market.
DECEMBER
We launched limited units of our Modelo '89 Vegan Mango, sneakers primarily made from recycled mango fruit —a bio-based vegan leather— and bamboo lining that make a significant impact on consumers, the industry and of course, the environment.
We launched our new website dedicated to wholesale stores.
2021
JANUARY
We moved to a bigger office in BCN ACTIVA!
FEBRUARY
We launched our second SAYE sneakers: The Modelo '95.
We hired Helena—our newest addition to the Marketing team—to help Lizzie & Mariona!
MARCH
We hired Àlex, our new Graphic Design Manager.
