Shine Bright Like Holidays

As part of SAYE’s ongoing commitment to sustainability, we’re excited to introduce our latest Holiday products that Shine Bright Like Holidays: the M89 Icon Silver & the Advent Calendar. This launch is a one of a kind made with love, teamwork, and some serious challenges. Being the first Advent Calendar at SAYE meant bringing together 12 unique gifts, all aligned with our values & crafted sustainably. 

Here's a look into the process of creating it.

We started picking each item that would bring to life our concept.

We designed each of the boxes and created a nice riddle to keep up the intrigue of each present.

We wanted each gift to feel like a discovery and stay true to SAYE’s style.

Finally numbers came in. Finding that sweet spot between premium quality & accessibility was challenging, but we made it happen!

What does it take to start a new product?

A lot of time... Since June, we’ve been working hard on this project, carefully selecting each item one by one to ensure they’re perfect. After many rounds of tests and changes we finally were able to launch before Holidays that way our clients are able to open their gifts on the 2º of December.

How many people were involved?

Mostly all of the team, but our graphic designer, Clara, brought the design to life, We all wrapped it all up to send everyone out and it was the Brand team who came up with an amazing campaign. This is the result, and we hope you enjoy it as much as we’ve enjoyed creating it.  

Model: Emma Climent
Photography: Laura Fernández Estevez