SAYE Sant Jordi

For those who don't know the story behind this magical day in BCN, Sant Jordi is a cultural celebration in Catalonia similar to St. Valentine's Day. It's a day when people express their love by giving books and roses as gifts. Legend has it that Sant Jordi saved his princess by slaying a dragon, and from the dragon's blood grew a rose bush.

To celebrate this special day, we did a unique event at Sabio Infante where we offered rose-shaped key chains, a second-hand book exchange and takeaway coffee. These limited quantity keychains were made with leftover vegan leather from the M'89 Hi Green.


An exclusive celebration in Barcelona that promoted sustainability and love.