WE CHANGED OUR NAME TO SAYE
Same sneakers, same people,
only with a brand new name
AS YOU'LL PROBABLY KNOW BY OUR VARIOUS ANNOUNCEMENTS, Wado CHANGED ITS NAME TO Saye! WE'D LOVE to tell you a bit more about why WE DECIDED TO MAKE this change.
WHY WE CHANGED OUR NAME
In response to a trademark problem that prevented us from continuing to expand internationally, we decided to change our name from Wado to SAYE.
So...yes! Instead of sadly waving goodbye to our old name, we took this as an opportunity to reflect and cement our values as we head into the future. Thanks to you, we’ve grown faster than we could ever imagine, and that allowed us to stop and think about who we really are, where we are heading to, and what our true purpose is.
After all, what matters most is not our name, and dare we say, not even our sneakers (even though they are pretty darn great) – but it’s our soul, values and our overall purpose that defines us.
So although our name changed across our website, socials, and of course on our sneakers, socks and everything in-between, you can rest assured our mission didn't change a bit – in fact, it only got stronger and more defined.
How we got There and where we’re going
It took us a lot of thinking to decide on a new name that felt right for us. Our new name Saye means SAYING YES. Yes to change, inspiration, art, community, optimism, treasuring what we love, valuing what we have, even little things, and most of all: taking care of our Planet.
We’re really excited about what the future holds for SAYE – and we hope you are too! Just like when we were Wado, we will continue to stay committed to become a zero-waste brand, we’ll keep fighting for fair production working conditions, keep planting trees, and will work harder than ever to fight against deforestation.
Great things are coming to Saye, and we look forward to continuing to share all of our ongoing plans with you.