TEAM
When Marta told Lizzie and Damian to join Wado, back in February 2017, they didn’t think it twice. At that time, it was just an idea consisting of an online sneakers brand that would plant trees for each sale and that hopefully would collect enough funds from Kickstarter to cover some of the first production costs. From that moment, and for one whole year, the three of them got involved in the project, dealing with suppliers, inaccurate prototypes and preparing the Kickstarter campaign.
In March 2018 they finally launched Wado and the campaign was a complete success. It allowed them to produce the first 7.000 pairs of sneakers and they became the most funded Spanish fashion project ever on Kickstarter. After that month, in April 2018, they moved the project to Indiegogo and used the platform as the only online sales channel for more than 20 months. That period allowed them to make the project grow and turn it into an actual company with 8 people employed. At the end of that period, they had become the most funded fashion shoe ever on the history of the crowdfunding platform. In December 2019 they closed Indiegogo and moved to their own e-commerce. That same time, and due to a trademark issue, which prevented them from continuing to expand internationally, they decided to change their name to SAYE.
In March 2018 they finally launched Wado and the campaign was a complete success. It allowed them to produce the first 7.000 pairs of sneakers and they became the most funded Spanish fashion project ever on Kickstarter. After that month, in April 2018, they moved the project to Indiegogo and used the platform as the only online sales channel for more than 20 months. That period allowed them to make the project grow and turn it into an actual company with 8 people employed. At the end of that period, they had become the most funded fashion shoe ever on the history of the crowdfunding platform. In December 2019 they closed Indiegogo and moved to their own e-commerce. That same time, and due to a trademark issue, which prevented them from continuing to expand internationally, they decided to change their name to SAYE.
AFTER ALL, WHAT MATTERS MOST IS NOT THE NAME, BUT THE SOUL, VALUES AND THE OVERALL PURPOSE THAT DEFINES THE BRAND.
AFTER ALL, WHAT MATTERS MOST IS NOT THE NAME, BUT THE SOUL, VALUES AND THE OVERALL PURPOSE THAT DEFINES THE BRAND.
Our goal is to make cool sneakers you’ll want to wear for years, while continuing to:
Become a zero-waste brand, by using bio-based and recycled materials.
Fight for fair workforce conditions, producing only in certified factories.
Fight against deforestation, planting 2 trees for each sale.
THE SAYE TEAM
Timeline
2017
FEBRUARY
Idea was born.
2018
MARCH
Kickstarter Launch.
APRIL
Indiegogo Launch.
Our first 7.000 pairs start to be produced.
MAY
We move to an actual office.
JUNE
We hired our first intern, Pierre, who comes straightforward from France.
Shipping to backers. We plant our first 14.000 trees in India.
JULY
Managing our first (and worst) customer service crisis is a complete nightmare, but we hire Clàudia to help us solve it!
OCTOBER
We finally have recurrent stock in our warehouse and start to make daily deliveries through Indiegogo.
NOVEMBER
We hired Javi, our new product designer. We need to start thinking in launching new things!
DECEMBER
Our Modelo ’89 sneaker gets improved and new organic and recycled materials from Spanish suppliers are introduced.
2019
JANUARY
Josu joins the team, we finally found our graphic designer!
FEBRUARY
Candela, our new customer service manager comes to help us with the backers!
MARCH
It’s been 1 year since the adventure started. 15.434 sneakers delivered to 67 countries and 30.868 trees planted in India and Zambia.
We make a rebranding and we change our logo. We also start designing our next Wado model.
MAY
Wado is awarded one of the “100 Best Ideas of the Year” by the Spanish magazine “Actualidad Económica”.
JUNE
Anna, our new customer service assistant comes in to help Cande!
JULY
We launch our first Fashion Film.
SEPTEMBER
The first vegan prototypes start to arrive at the office.
OCTOBER
Kevin joins the team to help us with the graphic design.
NOVEMBER
We launch our own e-commerce!
DECEMBER
Due to a trademark problem, Wado changes its name to SAYE.
After 25.000 sneakers sold on Indiegogo, we’re closing the platform to finally move to our own webshop.
2020
JANUARY
First month accomplished as SAYE. Everything has been great!
FEBRUARY
Anna leaves the team to continue on her great journey so we hired Agustina, our new costumer service assistant to help Candela.
MARCH
It’s been 2 years since the adventure started. 55.472 trees planted among India, Zambia, Australia and the Amazon.
We start working from home due to COVID-19.
APRIL
Our new socks are introduced. They look amazing!
MAY
We create a new online channel called "Cultiva" inside SAYE. We share books, documentaries and things that we believe may be of interest to the team.
JUNE
Luca joins the team as Product Manager to help us launch all we have in our minds!
JULY
After one year of research and development we are finally launching the 'NOT JUST VEGAN' collection.
AUGUST
We hired Sophia, our new costumer service assistant to help Candela & Agustina.
SEPTEMBER
We hired Yassin to increase our wholesale stores, with his help we have achieved to sell SAYE sneakers at 29 stores worldwide.
We have hired Mariona as an assistant in the image and communication department to improve and increase our community.
This month has been one of the most complicated in the customer service department. We have had many problems that have caused a bottleneck in the average response to our clients. However, thanks to these problems we have been able to search and find better solutions and processes for the department.
Timeline
2017
FEBRUARY
Idea was born
2018
MARCH
Kickstarter Launch
APRIL
Indiegogo Launch
Our first 7.000 pairs start
to be produced
MAY
We move to an actual office
JUNE
We hire our first intern, Pierre, who
comes straightforward from France
Shipping to backers. We plant
our first 14.000 trees in India
JULY
Managing our first (and worst) customer
service crisis is a complete nightmare, but
we hire Clàudia to help us solve it!
OCTOBER
We finally have recurrent stock
in our warehouse and start to make
daily deliveries through Indiegogo
NOVEMBER
We hire Javi, our new product
designer. We need to start
thinking in launching new things!
DECEMBER
Our Modelo ’89 sneaker gets
improved and new organic and
recycled materials from Spanish
suppliers are introduced.
2019
JANUARY
Josu joins the team, we finally found
our graphic designer!
FEBRUARY
Candela, our new customer
service manager comes to
help us with the backers!
MARCH
It’s been 1 year since the adventure
started. 15.434 sneakers delivered to 67
countries and 30.868 trees planted
in India and Zambia.
We make a rebranding and we change
our logo. We also start designing
our next Wado model
MAY
Wado is awarded one of the
“100 Best Ideas of the Year”
by the Spanish magazine
“Actualidad Económica”.
JUNE
Anna, our new customer service
assistant comes in to help Cande!
JULY
We launch our first Fashion Film
SEPTEMBER
The first vegan prototypes
start to arrive at the office
OCTOBER
Kevin joins the team to help
us with the graphic design
NOVEMBER
We launch our own e-commerce!
DECEMBER
Due to a trademark problem,
Wado changes its name to SAYE
After 25.000 sneakers sold
on Indiegogo, we’re closing
the platform to finally move
to our own webshop
2020
JANUARY
First month accomplished as SAYE.
Everything has been great!
FEBRUARY
Anna leaves the team to continue on her great journey so we hire Agustina, our new costumer service assistant to help Candela.
MARCH
It’s been 2 years since the adventure started.
55.472 trees planted among India, Zambia,
Australia and the Amazon.
We start working from home due to COVID-19.
APRIL
Our new socks are introduced.
They look amazing!
MAY
We create a new online channel called "Cultiva" inside SAYE. We share books, documentaries and things that we believe may be of interest to the team.
JUNE
Luca joins the team as Product Manager to help us launch all we have in our minds!
JULY
After one year of research and development we are finally launching the 'NOT JUST VEGAN' collection.
AUGUST
We hire Sophia, our new costumer service assistant to help Candela & Agustina.
SEPTEMBER
We hired Yassin to increase our wholesale stores, with his help we have achieved to sell SAYE sneakers at 29 stores worldwide.
We have hired Mariona as an assistant in the image and communication department to improve and increase our community.
This month has been one of the most complicated in the customer service department. We have had many problems that have caused a bottleneck in the average response to our clients. However, thanks to these problems we have been able to search and find better solutions and processes for the department.
