SAYE for us means SAYING YES. Yes to change, inspiration, art, community, optimism, treasuring what we love, valuing what we have, even the little things, and above all: taking care of our planet.
We wanted to capture the essence of SAYE through this campaign. We wanted to present the world what SAYE wants to reach; the green and sustainable world that has always existed in our minds. A world without deception, where fashion does not have as much impact on the environment as it has today.
We believe that the solution to address the climate crisis is not just about planting trees, recycling plastic or using organic materials. It’s also about changing our behavior in everyday decisions towards nature. Giving a twist to the way we are designing, manufacturing and especially consuming things.
We want to inspire change… in style. The concept behind SAYE's campaign is to recover connections between nature and people by shifting to an essential living and giving a purpose to all our actions.
Produced by ESTUDIO NOVENTA Y CUATRO
Directed by Guillem Cruells
Creative Direction ESTUDIO NOVENTA Y CUATRO
EP: Gerard Rojas
ART Direction & SET: NURIA GALÍ
DP: CARLOS FEHER
GAFFER: Ferran Grau
Foquista: LUCÍA AJURIA
COLORIST: LITA BOSCH
MUSIC COMPOSITION: ZACH ZONO
Cast: MARCIE DVORAK / KEVIN MASSOL
STYLING: Lizzie Sabin
NARRATIVE & STRATEGY: ANDREA LUELMO
Special Thanks : NAPALM RENTALS
LOVE WHAT YOU LOVE. TREASURE IT. PRESERVE IT.
MERGE YOURSELF WITH NATURE.
OTHERWISE, WHAT ARE YOU HERE FOR?