FASHION 080 – SAYE

SAYE & Villalba Bermúdez 

Creativity and kindness on the catwalk 

As you know, we love local talent, and Barcelona is absolutely bubbling with it! In the past few days, the Barcelona 080 Fashion Week has showcased some of the most dazzling creative minds in fashion.  

We were so happy to be part of the fashion show of brand Villalba Bermúdez – SAYE had a true catwalk moment, and we think the sneakers looked stunning on the models, and truly complemented Villalba Bermúdez’s gorgeous creations, don’t you think?

Kindness never goes out of style. Let’s look a bit closer at the brand and the brain behind it, shall we? 

So who is the creator of Villalba Bermúdez? 

  
His name is Juanjo Villalba Bermúdez, he’s from Barcelona, and before running his fashion brand, he actually held a position in the marketing department of a multinational company in which he worked for more than 10 years. He’s made quite the career change! 

In 2015 he left the position, and he decided to give himself a year to study fashion design; his true passion.

At the beginning of 2019, after studying a master's degree at IED Barcelona and spending some months in Juan Vidal's workshop and in a multi-brand design studio, he found himself looking for a job again.

At that moment he realized his profile didn’t fit the descriptions of regular design vacancies, and that he also didn’t have a personal portfolio with which to present himself and say “this is me”. 
 

At that moment he realized his profile didn’t fit the descriptions of regular design vacancies, and that he also didn’t have a personal portfolio with which to present himself and say “this is me”. 

Hence, the brand Villalba Bermudez was born – a creative progression both logical and natural for Juanjo. And although Villalba Bermúdez is not yet a company, it’s a strong brand with a distinct voice and flair, and definitely the embryo of many great things to come. Watch this space! 

Part of the magic is that Villalba Bermudez makes unique pieces that can’t be reproduced – using fabrics from stock remains, many of which no longer exist, some even from the 70s – depths and textures are added to garments that literally breath with the pulse from bygone eras. 

We were delighted to be a part of the fashion show – we know sustainability has a place in the high fashion future, and love to collaborate with designers who also think so.  

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