SAYE & Villalba Bermúdez 

Creativity and kindness on the catwalk 

We love local talent, and Barcelona is absolutely bubbling with it! In the past few days, the Barcelona 080 Fashion Week has showcased some of the most dazzling creative minds in fashion.

We were so happy to be part of the fashion show of Villalba Bermúdez’s fashion brand. SAYE had an actual catwalk moment, our sneakers looked stunning on the models, and truly complemented Villalba Bermúdez’s gorgeous creations, don’t you think?

Kindness never goes out of style. Let’s look a bit closer at the brand and the brain behind it, shall we?

who is the creator of Villalba Bermúdez? 

His name is Juanjo Villalba Bermúdez, he’s from Barcelona, and before running his fashion brand, he actually held a position in the marketing department of a multinational company in which he worked for over 10 years. He’s made quite a change in his career!

In 2015 he left his former position, and he decided to give himself some time to study fashion design; his true passion.

At the beginning of 2019, after studying a master's degree at IED Barcelona and spending some months in Juan Vidal's workshop and in a multi-brand design studio, he found himself looking for a job again.

Then he realized his profile didn’t fit the descriptions of regular design vacancies, and he didn’t have a personal portfolio to present himself to any designer and say ‘this is me’ either.

Hence the brand Villalba Bermúdez was born —a creative progress both logical and natural for Juanjo. And although Villalba Bermúdez is not a company yet, it’s a strong brand with a distinct voice and flair, and it is definitely the embryo of many great things to come. Watch this space for updates to come!

Part of the magic is that Villalba Bermúdez makes unique pieces impossible to replicate by using fabrics from stock remains. Many of those no longer exist, some are even from the 70s – motifs and textures are added to garments that literally beat to the pulse of bygone eras.

WE WERE DELIGHTED TO BE A PART OF THE FASHION SHOW –WE ARE GLAD TO SEE SUSTAINABILITY HAS A PLACE IN THE HAUTE COUTURE FUTURE AND WE LOVE TO COLLABORATE WITH DESIGNERS WHO ALSO THINK SO. 

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