5 individuals inspiring us in their mission to live a more eco-friendly lifestyle

January 2021 _  Individuals living eco-friendly lifestyles
Main art by: Isabelle Feliu @isabellefeliu

Education is the most powerful weapon we have.
Which is why these inspiring environmentalists and activists have dedicated their lives to
uncovering damaging truths about the environment, all in the name of education.
By educating they aim to empower and encourage their community to make eco-friendly
changes, so as to live in harmony with our own body, our environment and with the planet.

Education is the most powerful weapon we have.
Which is why these inspiring environmentalists and activists have dedicated their lives to
uncovering damaging truths about the environment, all in the name of education.
By educating they aim to empower and encourage their community to make eco-friendly changes, so as to live in harmony with our own body, our environment and with the planet.

Becoming more eco-friendly can be a daunting task. Though, opening our eyes and looking at
things differently, is perhaps the only way to make that task feel a little bit more do-able.

We want to introduce you to 5 individuals who have dedicated their lives to sharing exactly how
we all can make sustainable living, a reality!

Becoming more eco-friendly can be a daunting task. Though, opening our eyes and looking at things differently, is perhaps the only way to make that task feel a little bit more do-able.

We want to introduce you to 5 individuals who have dedicated their lives to sharing exactly how we all can make sustainable living, a reality!

ZERO WASTE ADVOCATE

Trash is for Tossers
https://trashisfortossers.com/mission/
https://www.instagram.com/trashisfortossers/a

Trash is for Tossers
https://trashisfortossers.com/mission/
https://www.instagram.com/trashisfortossers/a

‘Trash is for Tossers’ is the creation of Lauren Singer, a New York based entrepreneur who joined the zero-waste movement in 2012 and devoted her career to informing her community on how they could live an eco-friendly lifestyle too.

TIFT, as her followers coin it, is a valuable r esource for environmental education, learning how to reduce your daily waste and offering everyday actions that create a positive impact.

It all started as a personal blog documenting Lauren’s personal journey, she wanted to create a place for her community to be empowered with information and tools to live in alignment with their environmental values.

Lauren leads with a no-stone-left-unturned approach, diving into every facet of life and offering easy to follow examples and how-to’s for reducing your waste daily. As well as sharing new recipes, guides and DIY’s that make sustainable living simple, cost effective, and fun.

Tired of throwing out food scraps and want to put them to use? She’ll show you how. Fancy eliminating harsh and harmful chemicals from your beauty routine? Done! Keen to know how you can ditch plastic bags while buying groceries? Just ask Lauren.

In 2014, she launched ‘The Simply Co.’ with the objective of bringing non-toxic and sustainable laundry products to market. Her laundry detergent is safe for your home, your body & the environment and is Organic, vegan with only 3-ingredients.

“I realized I couldn’t buy my way out of plastic so I started making my own products myself and recycling properly,” 

explains Lauren, who started making small changes in her lifestyle from how to make toothpaste out of coconut oil, baking soda, and peppermint essential oils, to composting food waste and shopping at the farmer’s market and vintage stores. “Each time I transitioned out one habit or product, it was such an exciting motivation to go to the next thing.”

So, the real question is, do you want to be a tosser? Or do you think you can become a trash-free warrior like Lauren? 

ENVIRONMENTALIST

Greta Thunberg
https://www.facebook.com/gretathunbergsweden/
https://www.instagram.com/gretathunberg

You’d have to have been living under a rock to not know who Greta Thunberg is.

Now one of the world's most recognisable and influential environmental activists, at only 18 years old, Greta Thunberg is a force of nature. Her straightforward speaking approach and hard-hitting, emotional speeches have taken the world by storm.

Thunberg's activism began after she convinced her parents to adopt several lifestyle choices that would reduce their own carbon footprint, mainly becoming vegans and abandoning air travel.

Encouraged by these changes within her family, she began skipping school on Fridays and protesting outside the Swedish Parliament reading Skolstrejk för klimatet (School strike for climate). Soon thereafter, other students took Greta's lead and began to organise similar protests in their own communities. Together, they organised a grass-roots movement under the name Fridays for Future, that saw students around the world organise school climate strikes on Fridays.

It was the start of a global movement and one that would inevitably see her address the World Leaders of the United Nations in 2019, where she was invited to speak at the Climate Action Summit in New York City.

To avoid flying due to its environmental impact, she famously traveled across the Atlantic on a zero-emissions yacht. In a journey that lasted two weeks, her speech caught the attention of millions as she blamed world leaders for stealing her childhood with empty promises and lack of action.

Nominated for the Nobel Peace Prize and TIMES person of the year (the youngest ever), Greta doesn’t just talk the talk, she walks it too. And thanks to social media, her actions have spread and influenced millions of young people all over the world to organize and protest.

Her passion, dedication and bravery are a constant source of inspiration. Greta is, without a doubt, worth listening to and supporting in 2021 and beyond.

GREEN ACTIVIST

Rob Greenfield
https://www.instagram.com/robjgreenfield/

Rob Greenfield is an adventurer, environmental activist, humanitarian and has dedicated his life to trying to show that living a more sustainable lifestyle is possible.

At 24, through books and documentaries, Rob began to become aware of the social and environmental issues affecting the planet. And more importantly, realised how he was personally contributing to many of these problems through his daily actions.

Like many, he started with small changes such as shopping local, reducing the amount of trash he created, eating a more whole-food, local diet, removing chemical products from his life and using reusable bags and water bottles.

These small changes felt good and he began to take greater leaps of change such as getting rid of his car, pulling all his money out of investments and banks harmful to the environment and decreasing his dependency on money altogether.

He has lived a colourful life and goes to great (some say extreme) lengths to bring attention to important issues. He has pledged to end food waste across America and has dived into more than two thousand dumpsters to demonstrate how nearly half of all food in the U.S. is wasted, while a lot of Americans don’t have sufficient food intake.

Rob’s Incredible
Highlights:

- Rob wore trash for 30 days.
Sounds weird right? But Rob was on a mission to show the average citizen how much garbage is accumulated. So for 30 days, he lived just like the average consumer and he wore every piece of trash he created. 4.5 pounds a day really adds up when you have to carry it with you everywhere you go. Check out the shocking visual here.


- He grew and foraged 100% of his food for a whole year.
Rob lived in a 100-square-foot tiny house and swore he wouldn’t step foot in a grocery store for more than 365 days and live completely off the land.


- Rob rode across South America with no money.
He flew to Rio De Janeiro, a city he’d never stepped foot in before, with only $30 in his pocket, armed with a plan to travel to Panama. 11,000 kilometres, 10 weeks and 0 money.

- He didn’t shower for a year.
He did bathe in natural sources such as lakes, rivers, and rain or from wasted sources such as leaky faucets. The aim was to show just how little we need to get by.

Through his life, he inspires others to make simple, small changes that grow into great change at a personal and societal level.

You may think Rob takes it a bit far sometimes to get his message across but boy does it open your eyes and make you think.

MINIMAL LIVING LEADERS

Joshua Fields Millburn & Ryan Nicodemus
https://www.theminimalists.com/
https://www.instagram.com/theminimalists/ 

Minimal living, maximum meaning.

That’s the message that Joshua and Ryan not only live by, but dedicate their careers to sharing with the community.

Through their website, books, podcast, and documentary, they’ve reached the homes and ears of more than 20million people globally, teaching people that less really is more.

Minimalism is the thing that gets us past the things so we can make room for life’s important things—which aren’t things at all.

It all started with a lingering discontent. They were approaching their 30’s and achieved all of the milestones that modern society expected from them. They had successful careers, expensive cars, lots of money and a huge house filled with all the type of ‘stuff’ you can imagine.

Sure, from the onlooker, they were successful, but that didn’t mean they were happy. They were stressed, in debt, lonely and were on the road to sickness and depression.

So, in 2009, they decided to make a huge change, quit their jobs, sold their stuff and went on the search to find maximum meaning.

At first glance, people might think the point of minimalism is only to get rid of material possessions: Eliminating. Extracting. Detaching. Decluttering. Letting go. But it’s more than that, explain the two life-long friends.

Being a Minimalist isn’t about focusing on having less, less, less. We make room for more: more time, more passion, more creativity, more experiences, more contribution, more contentment, more freedom. Clearing the clutter from life’s path helps make that room.

Check out some ways that you can take on a more minimalist approach in your lifestyle today!

ZERO-WASTE CHEF

Anne-Marie Bonneau
https://www.instagram.com/zerowastechef/
https://zerowastechef.com/

A sustainable lifestyle starts in the kitchen.

Concerned with the planet’s plastic pollution problem, Anne-Marie went completely plastic-free in 2011.

She realised that most of our trash came from the kitchen, so to cut down on plastic waste, she began shopping organically at the farmer’s market, filling up on staples in the bulk sections of grocery stores and making more food from scratch.

Anne-Marie not only has a number of wonderful cooking tips she also offers great advice on sustainable ways to buy food, manage the kitchen without plastic and how to store supplies.

When shopping at the grocery store, she takes glass jars, stainless steel containers and homemade cloth bulk bags to use for fruit, nuts, flours and anything else needing storage. Any food packaged in glass jars are reused.

The Zero-waste chef recently wrote a book filled with a use-what-you-have mentality, focusing on recipes that are affordable and tips on reducing waste in the kitchen.

Her top 3 crowd favourites are:

- Rescue a bread loaf from the landfill by making Mexican Hot Chocolate - Bread Pudding
- Revive sad, old greens to make a delicious pesto 
- And using a ton of leftovers like ricotta whey to make tortillas

If you want to learn more on cooking with scraps, creating fermented staples, and using up all your groceries before they become waste, buying Anne-Marie’s book is a must.

“While one person eliminating all their waste is great, if thousands of people do 20 percent better it will have a much bigger impact on the planet. The good news is you likely already have all the tools you need to begin to create your own change at home, especially in the kitchen”

Anne-Marie also hosts a number of day/week/month challenges that help you effectively begin your journey to living a zero-waste lifestyle, check them out here and join one with a friend.

AS EACH OF OUR ACTIVISTS AND ENVIRONMENTALISTS EXPLAIN ABOVE, IT’S NOT ABOUT BEING PERFECT, IT’S ABOUT BEGINNING TO MAKE SMALL, CONSCIOUS CHANGES. THAT’S IT!

So, Are you willing to change?
Do you want to reduce your footprint?
Do you have a system in place to reduce your waste?
Where can you make room to improve today to live a more eco-friendly lifestyle?

There is always room for improvement.

“We do not
inherit the
Earth from our
Ancestors, we
borrow it from
our children”

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